Behind the Badge: The Secret Meaning of the Hyundai Logo

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Behind the Badge: The Secret Meaning of the Hyundai Logo

Post by andrewboyle1978 » Sun Feb 08, 2015 12:08 pm

Behind the Badge: The Secret Meaning of the Hyundai Logo

When an automaker designs its official logo to brand its vehicles, its documents, and its advertisements, a lot of thought is put into the symbol that will represent the company. Some automotive logos are more abstract (like BMW‘s) while others seem fairly straightforward–mind you, they only seem straightforward.

Take Hyundai, for instance. Everyone recognizes the italicized “H” on the South Korean automaker’s products, but did you know you’re seeing more than just a slanted letter of the alphabet?

You’re probably thinking, “How can it have a secret meaning? It’s just an “H”–for the word Hyundai, right?”

Then why is it slanted?

“To differentiate itself from the “H” in Honda‘s logo?”

Touché. But there’s more to the Hyundai logo than you realize when you see it on TV or attached to a passing vehicle. Read on to find out the truth.

Discovering the Origins of Hyundai’s Logo
The word “Hyundai” is the Korean 現代 (“hanja”), which means “modernity.” An exact transliteration into English would be “Hyeondae.” It’s a fitting name considering the brand’s current slogan: New Thinking. New Possibilities.

The Hyundai (pronounced Hyun-day) Engineering & Construction company was founded in 1947 by Chung Ju-yung and the automotive branch was established in December 1967. It’s headquarters are in Seoul, where it’s planning on building the country’s tallest skyscraper.

While the “H” in Hyundai’s automobile logo does stand for the company’s name, it’s also a stylized picture: a silhouette of two individuals shaking hands. One individual is a company representative and the other is a satisfied customer. Their exchange is a handshake of trust and satisfaction between company and consumer (here’s a representation of the logo with that in mind). Also notice how the “H” is slanted forward, actively to the right, rather than passively to the left.

The oval around the figures indicates Hyundai’s global expansion, its aim to flourish in the worldwide market beyond the Asian continent.

When you see the logo embossed in silver on a vehicle’s grill, the color stands for its sophistication, creativity and perfection. When you see it in print or digitally, it’s typically blue, which reflects reliability, excellence, and supremacy. The logo itself uses a custom typeface specifically formed for the company.

While the Hyuindai logo hasn’t gone through the transformation that other brands have endured (like Mazda), it still is an indication of what the company stands for.


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Re: Behind the Badge: The Secret Meaning of the Hyundai Logo

Post by Benlovesgodess » Sat Aug 29, 2015 12:03 am

Interesting! BMW logo is a stylised spinning propeller, from when they made aero engines, WW1 era.

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